About testing
How nice that you take the time to get to know us! We are Safae (Umm sarah) and Karim (Abu Sarah) and together we have been the force behind it since the year 2007 islamitischekleding.nl and the brand Ummsarah Wear (UsW Modest Fashion).
In the year 2007 an idea started to become reality. In that year we took a step to give modest clothing (Islamic clothing) a place in the world of Fashion in a fun, fashionable way. Because why shouldn't modest clothing also be beautiful and chic?
Together we want to positively change the view on covering clothing. Muslim women do not walk in “tents”, as is popularly called. Let's move on to cover-up clothing in modest, fresh colors and move away from the cheaper fabrics. Because a Muslim woman deserves this and by changing the aspects of color and choice of fabric, the view on this can change.
We want to achieve this by initially making our offer unique. Unique in color and fabric choice. I, Safae, design the Ummsarah Wear collection entirely by itself. After a design, the choice of fabric follows, after which a sample is produced. In fabric selection, aspects such as color, weight, hardness, weave and translucency count and play an important role. This takes experience in fabrics and a good imagination of how a fabric falls once it has become a garment. After approval, a design goes into production. A garment undergoes different processes involving professionals with different specialties. Every garment is quality checked.
The result is initially a piece of clothing that you will not find anywhere else. A Ummsarah Wear garment is unique. Each garment is finished with fine modest details, buttons and zippers. Unlike the mainstream garments, our dresses have sizes that are tailored to the target group. Our target group are Muslim women in Western Europe with very diverse origins and therefore also body shapes. Dutch Muslim women are on average taller than Asian Muslim women. We have taken this into account. Our garments are made of medium-class fabrics. Fabrics that sit comfortably on the body, are not too heavy, are flexible and, among other things, are not see-through. But also fabrics with nice beautiful prints or in nice modest fresh colors.
This whole makes our collection unique from various facets, with the aim that you as a Muslim can feel proud to walk there in modest unique clothing. Will we together give modest clothing a respected place in the world of fashion?
AbuSarah:
I am Abu Sarah (Karim) and active in the background since 2007. I make sure that the administrative and webshop processes run smoothly. In addition, I also ensure that the website works excellently and functions in a user-friendly manner. I think it is important that you as a customer can easily surf through our webshop and that you are satisfied with our service.
My dream is to set up a company aimed at anyone who likes modest (covering) Islamic clothing. A webshop with a wide range of clothing, accessories and excellent service for the whole family. My focus is mainly on the men's collection. I enjoy looking for Islamic clothing aimed at the gentlemen and boys. Clothing that is of good quality, fine fabrics but mostly pleasant to wear. Clothes that I would also like to wear myself.
Umm Sarah:
I am Umm Sarah (Safae) and the power behind the designs of the women's collection. When I was 19 I made a conscious choice to wear the hijab. This gave me the need for Islamic modest clothing. With my background in fashion design, I soon found out that the offer was very limited in Western Europe. We depended on Middle Eastern designs that did not meet the needs of Western Europe. In addition to the designs, the sizes of the clothing from the Middle East did not match the average person. With my fashion background, I felt the urge to fulfill this need.
At the beginning of 2007, I started designing and sewing specific garments to order. At the end of 2007, this resulted in the establishment of the webshop islamitischekleding.nl. The aim was and still is to offer high-quality, unique Islamic clothing for everyone. This soon turned out to be a success. I have learned a lot from my customers over the years when it comes to styles and desirable sizes. With this knowledge I have the brand Ummsarah Wear ™ established in the year 2011. We have opened our own workshop abroad with the brand, where we sew only for us. Ummsarah Wear ™ we mainly offer through our own webshop islamitischekleding.nl and some points of sale in Europe. Ummsarah Wear is characterized by unique own designs and a size chart aimed at the Muslim woman in Western Europe. Ummsarah Wear ™ is the first fashion label in the Netherlands aimed at Muslims.
Today we are an established Modest Fashion company with about 4 collections per year and clothing for the whole family. My dream is to fully provide for the clothing needs of the Muslim. Young and old, ladies and gentlemen and descent. My passion is to stay close to faith and to enjoy dressing. I try to make every collection as diverse as possible so that there is something fun for everyone.
I enjoy preparing and compiling the orders and the contact with my customers. I do this with a lot of love. I express this love in the way of packing the orders. Every order, small or large, should arrive as a gift to my dear customers. Only when you, as a customer, get a smile on your face when opening your order, will I have achieved my goal.