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About Us

Since 2007 the trusted online shop for Islamic clothing suitable for the entire family. And that in terms of quality, wide range and of course the best service. That's our promise!

Who we are?

If it biggest online e-commerce business Islamic clothing, our mission is to provide you and your loved ones with a l in a fun and honest waynice range of Islamic clothing. Clothing for the Islamic family where you can rely on quality, solid fabrics, finish and of course a... excellent customer service.

In 2007 an idea started to become reality. In that year Safae and Karim was one of the first in the Netherlands to take the step excluding Islamic clothing to offer.

We are unique because we have sense fashion. With Safae's fashion background, also our designer, we have our own in the year 2012 Modest Fashion fashion brand by the alias -UsW Modest Fashion- launched. This is the first brand in the Netherlands focused on clothing for the Islamic family.

In 2024 we have grown into a company with 1000-en producten, business area of 540m2 en five great team members.

We love FASHION

We only want to offer clothing that we would like to wear ourselves. Clothing and designs that match our norms and values and meet a minimum quality standard.

To complete the range, a large part of this consists of our own brand UsW Modest Fashion. This brand stands for one high quality en unique offer, in nice colors, great fabrics and finishes. Worn a USW once and the comfort experience, you wouldn't want anything else!

May we help you discover that you can wear Islamic clothing with confidence?

We are here for you!

Eventually it turns about you! Us dream is that you you comfortable feels and full self confidence can wear clothing that meets our standards and values. Clothing that doesn't make you stand out, covers you, is respectful and beautiful at the same time.

There does our team does her best every day and you show that every day the many reviews that we receive every day.

Shall we continue to grow together? Follow our dreams, follow us on social media and subscribe to a newsletter for the best fashion news.

Our Commitments

We enjoy preparing and assembling the orders and the contact with my customers. I do this with a lot of love. I express this love when packing the orders. Every order, small or large, should arrive as a gift to my dear customers. Only when you, as a customer, get a smile on your face when opening your order, have I achieved my goal.